Embracing early intervention and emphasizing health over end-stage treatment, ASN’s initiative, “We’re United 4 Kidney Health,” is both a roadmap and rallying cry of how, together, we can build the bridge to a new world without kidney diseases. 

By: Susan E. Quaggin , ASN President

ASN recently launched “ We’re United 4 Kidney Health, ” an initiative that is both a roadmap and rallying cry of how, together, we can build the bridge to a new world without kidney diseases.

For several months, ASN has been creating this communications initiative, which involved conducting comprehensive qualitative and quantitative studies. Our research demonstrates that improved treatments to slow or stop the progression of kidney diseases are essential. We must focus on repositioning nephrology as part of early detection and treatment, not just in the “failure” and “end-stage” aspects of kidney treatment.

“We’re United 4 Kidney Health” captures our goal to embrace early intervention and emphasize health over end-stage treatment. The “4” references the four priorities that move us ever closer to a world without kidney diseases.

During the next several weeks, members of the ASN community will share stories (here on Kidney News Online) about why they are joining this movement. Many of them will also be featured voices, offering their perspective on what ASN will accomplish throughout this initiative.

We urge you to join us in our shared commitment to this effort and encourage you to visit 4KidneyHealth.org to sign-up in support of the four priorities needed to reach a future without kidney diseases. The first 10,000 people to sign up will receive a free car magnet and decal to show their support of the initiative.

We will also be sharing our message through social media promotion , an updated website, media outreach, and more channels to exchange views with each other and people living with kidney diseases. 

Together, we will make progress in advancing the four priorities and move society toward a world without kidney diseases. This movement will take all of us—together—to be successful.

Read the original article at Kidney News Online.